“The single biggest problem in communication is the illusion that it has taken place.”

George Bernard Shaw

The GCX team comprises of members who love making a difference in the global world they live in. We respect diversity, a proactive style and an inclusive work environment that fuels creativity and innovation.

From expertise in the cross-cultural and multicultural dynamics to building cross-border relationships to providing international market advisory, this team brings it all uniquely together. The GCX team has lived and worked in countries like Australia, UK, USA, India, China, Philippines, Middle East, Indonesia, Vietnam, Singapore, Malaysia, Taiwan, among others. They think global and act glocal.

Multicultural Marketing Practice

The GCX multicultural training and advisory team is led by Sheba Nandkeolyar. Multicultural audiences are rapidly increasing in Australia, with 47% of the audience either born overseas or with one parent born overseas. Over 30% of all small businesses in Australia have ethnic ownership. The multicultural team has in-depth understanding of multicultural audiences in Australia and the integral role that plays in harnessing the multicultural marketing opportunity.

They assist with multicultural marketing audits using the GCX Proprietary Audit Framework (GPAF). Advisory services are provided to marketers who are keen to include new audiences in their marketing mix. Tailored workshops for marketing and client off-site planning sessions will be undertaken to address changing audience demographics. This vertical will also offer multicultural marketing training programs aligned to clients business objectives and requirements.

The GCX team is supported by our sister company – MultiConnexions (MCX), a leading multicultural marketing agency. The GCX team will have access to the MCX teams’ first-hand knowledge and audience insights help organisations to plan and prepare better multicultural marketing strategies. Sheba is supported by a team of 8 multicultural marketing specialists. After all, multicultural is fast becoming the new mainstream.

Cross-Cultural Consulting Practice

GCX cross-cultural team includes 12 highly experienced consultants and facilitators who are led by Sheba Nandkeolyar, Cross-Cultural Practice Partner. One of the biggest challenges to a successful global economy is the cultural barrier. Failing to address cultural issues can result in cost increases, missed milestones, increased time to understand and resolve challenges and/or loss of productivity and quality aside from broken relationships. Our cross-cultural team has hands-on experience managing culturally diverse teams and markets especially in partnering, offshoring and outsourcing. They are renowned for delivering experiential training solutions which are highly engaging, impactful and lasting.

Our consultants have varied experience in developing tailored cross-cultural programs relevant to organisations and their international business partners, particularly from countries like India, China, Philippines, Malaysia, Indonesia and Vietnam, among others. Each of our experienced consultant brings unique cultural knowledge and insights that is practical and outcome focused.

International Marketing & Business Practice

The international marketing team is led by Sanjeev Nandkeolyar, International Marketing Practice – Managing Partner. Enterprising companies stand to gain significantly from their Asia-Pacific neighbours, particularly emerging giants like India and China with their higher GDP growth and aspiring population. There is an opportunity to expand into these markets through Foreign Direct Investment, Joint Ventures, Imports and Exports. Australian innovation, research and business opportunities can find scalability in countries such as India and China. Further, companies can tap into these markets to source products and services to increase their competitive advantage in terms of cost and value.

The areas of these collaborations are immense – from education to agriculture to health to FMCG products to high-tech goods to sports – any sector you can name. The International Marketing Practice aims to strategically connect organisations with international market opportunities.

The GCX team has strong hands-on international business experience and acumen of working on a range of international business dimensions. These cover market intelligence, market feasibility, product market entry strategy, insights, business plan development, identifying joint venture partners or buyers to assisting with market launches.

We can help start-up businesses incubate ideas, form company and source funding. GCX operates nimbly, is sensitive to client needs and operates through a consortium of associate relationships to give them a competitive advantage. In most assignments our credo is to work inclusively as part of the international marketing desk of our client organisation, rather than just be an arm’s length consultant.

GCX has a team of specialists and associates who are deployed based on client specific mandates to deliver the best outcome.

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