Our leadership team has established an organisation that provides comprehensive
cross-cultural consultancy, multicultural marketing training programs and international marketing advisory for businesses in a growing multicultural and global environment. Each team member has distinct hands-on experience in the three verticals being offered with leading-edge tailored solutions. They are passionate about globalisation and managing cultural diversity that comes with it.
Multicultural & Cross-Cultural Practice Partner
Sheba is a highly regarded multicultural marketer and a leading cross-cultural expert. Her experiences span across several countries including Australia, India, China, USA, UK, among others. Sheba was recently awarded the prestigious and inaugural International Advertising Association’s IAA Inspire – Champion Award, which paid tribute to her lifetime achievement and contribution towards excellence in global marketing communication. Sheba is the founder of GCX Group.
International Marketing Practice
– Managing Partner
Sanjeev is the Managing Partner for GCX and leads the International Marketing Practice. He is also the Founder – Director of Instock Australia. He brings over 30 years of well distributed and rich cross-functional business experience in B2B and B2C markets across Asia Pacific working at senior management positions for blue chip companies like the Westpac Group, American Express, Godfrey Phillips and Dabur. Sanjeev’s industry experience spans across Banking and Financial services, FMCG, OTC Healthcare, Advertising and Entertainment. Sanjeev is one of the co-founders of GCX Group and founder of Instock Australia.
